Attitudes and Persuasion: How Beliefs Change
A detailed guide to attitudes and persuasion: how beliefs change. Covers key theories, research findings, and practical applications in psychology.
Elaboration Likelihood
2 articles
2 articles
A detailed guide to attitudes and persuasion: how beliefs change. Covers key theories, research findings, and practical applications in psychology.
A detailed guide to the elaboration likelihood model in consumer contexts. Covers key theories, research findings, and practical applications in psychology